Model Approved: Casting for BCBGMAXAZRIA NWFW

Behind the scenes at the casting  for BGBGMAXAZRIA  show Spring 2013 at NYFW
BCBG is the first major show every fashion season and all eyes from within the modeling industry will carefully watch which new faces emerge from this show.
Here’s the procedure:
1. Models have to sign in with security at the building lobby
2. They then ride the elevator up 18 flights
3. Models sign in at the front desk and give out their comp card to the BCBG staff
Casting Sign in Sheet
 4. BCBG staff then organized the comp cards into stacks  and assign a number to each model. Models are asked in on a first come first serve basis. 
5. BCBG really takes great care of the models providing them with board games to pass time and a BCBG model survival bag full of fashion magazines, cosmetics, Vitamin C, and even lip balm.

Model line

Magda Laguinge from Argentina who walked Balenciaga, Givenchy, Marni last season at bcbgmaxazria nyfw casting
Hailey Hasbrook at her 3d casting of 5  which is bcbgmaxazria


6. BCBG staff calls models one a time into the final casting room where they stood face to face with the casting directors
Casting Directors

 Casting in process

Mothermodel (who discovered Karlie Kloss and Ashton Kutcher) with new face to watch Gracie Hartzel at  BCBG casting for #nyfw

BCBGMAXAZRIA Runway SS13 Model Survival Kit

The Spring/Summer 2013 BCBGMAXAZRIA Runway Show at New York Fashion Week is right around the corner and, once again this season, our Model Survival Kit promises to ensure that models have the essentials for a successful fashion week casting. That’s not all, follow us throughout our various social networks and you too could win a Model Survival Kit! We’ll be giving them away as we count down the days to our show on Thursday, September 6 at 10am EST.
Dying to know what’s inside? Here’s what you can win:

  • BCBGMAXAZRIA Runway Tote — The bag itself comes in quite handy, don’t you think?
  •  ZICO Coconut Water — Naturally Powered models are the best kind of models. Good thing Zico is flowing freely this Runway season!
  • CND Nail Polish — We nailed it! Thanks to our friends at CND – Creative Nail Design. With more than 65 different shades, they’ve got something fabulous for every nail connoisseur!
  • Bon Chic Fragrance — Inspired by the woman who makes an entrance, Bon Chic, is the new fragrance from BCBGMAXAZRIA.
  • TEMPTU — An instant facial refresh, courtesy of TEMPTU.
  • Rembrandt — Has someone ever told you your teeth are too white? Exactly.
  • Emergen-C — We except no fashion emergencies this season because Emergen-C is on-hand to make it right! How Emergen-Chic!
  • Help Remedies — Fear not, models, help is is the bag! You can always count on Help Remedies!
  • Kiehl’s Lip Balm — Because lips can never be too smooth, Kiehl’s helps protect lips from the drying effects of wind and cold weather… so, NY at the moment.
  •  L’Occitane Hand Cream — Honey, almond extract and coconut… no, not having a snack— that’s what’s inside this magical L’Occitane shea butter hand cream! No wonder one of these is sold every 3 seconds!
  • Murad Bronzing Boost — Give your skin a gorgeous guilt-free glow that protects and promotes skin health with this magical bottle of Murad.
  • Ultra Smooth Comb — Comb your hair and and infuse Keratin protein, that’s just what the Cricket Company’s Ultra Smooth Comb helps you achieve!
  • Roux Maison — Stains are SO not on-trend. Get rid of them instantly with this magical bottle of Roux Maison.
  • Goody Hair Ties — Goody is so good. This fabulous accessory also doubles as a hair tie!
  • Parker Pen — Writing never looked this good, and it feels so good too! This Parker pen helps support breast cancer research, treatment and education. Fashionably and socially reasonable.